Arab Media Forum reports digital success

Event is top trending topic on Twitter
News, Broadcast Business


Dubai Press Club has highlighted the overwhelming response the recently concluded 11th Arab Media Forum and Arab Journalism Awards received across digital platforms.

Organised under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the event was held from 8-9 May at the Grand Hyatt in Dubai.

His Highness Sheikh Mohammed Bin Rashid Al Maktoum tweeted six times on the hashtag ‘#AMF’ offering his vision on the role of the youth in responsibly using social media. He also commended the youth for their participation at AMF 2012.

Over the two-day duration, the ‘Arab Media Forum’ and the hashtag ‘#AMF’ remained the top trending topics on Twitter, across the UAE and the region - a significant achievement considering the past editions gained only a couple of hours of interest throughout the event. Additionally, the hashtag ‘#AMF’, which generated 10,432 tweets over two days, reached an audience of more than 11 million users. Live Twitter coverage of the sessions and workshops enabled non-attendants to follow the proceedings in real time.

The initiative to appoint an independent digital reporter and upload the event’s proceedings on social media sites facilitated 40,000 individuals to witness the proceedings of the sessions. Over 17,000 users viewed the sessions of the inaugural day. In his capacity as the digital reporter, Noureddine Al Yousuf from Dubai Media Incorporated (DMI) captured the key comments of panellists and moderators during each session to produce and upload three minute capsules that summarised the outcomes.


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