Turner Broadcasting System (TBS) Europe Limited has launched Boomerang in Arabic and announced that its movies on TCM will have Arabic subtitles.
Commenting on the move, Dima Boulos, regional director, TBS Middle East said, "Boomerang offers an enormous range of classic, fun cartoons for the young. We have customised the channel to suit fun-loving Middle Eastern audiences that have a strong appetite for timeless favourites."
Timeless Hollywood classics will also now be available with Arabic subtitles and appeal to Arab viewers, stated Boulos. 'These advancements are vital steps in further establishing and growing our entertainment brands in an extremely important business territory," she added.