Historical rivals, Sony Corp. and Panasonic Corp. have entered an agreement to develop next-generation OLED panels in a bid to compete with Samsung Electronics’ growing popularity.
The companies said in a joint statement that they will utilize their core and printing technologies to develop organic light-emitting diode (OLED) panels and modules for TVs and large-sized displays.
They will also jointly develop OLED technology, which will be suitable for low-cost mass production of large, high resolution OLED panels and modules. Sony and Panasonic aim to establish mass-production technology during 2013.
Sony was the first to sell OLED TVs in 2007, although not too successfully due to the screen’s small size. A larger screen was released in 2011. The TV maker, along with Panasonic, posted record losses for 2011 and has constantly lost market-share to South Korea’s Samsung. The venture is an attempt at regaining some of that market and successfully developing a new technology.