YouTube vice president of product management, announced the launch of their “Video Creation Marketplace”, a portal that will connect YouTube video content creators with brand marketers and agencies looking to create a “viral buzz” for their products and services online.
On the seller’s side, through the YouTube marketplace site, video content creators who are YouTube partners will be able to set up profiles that highlights what they do, their past success stories in making viral videos or videos with a high number of views and the demographics or types of brands that they think they are best suited for, to produce video for a fee.
On the buyer’s side, advertisers or agencies will be able to search for and filter down publishers using keywords, content type, target demographics, age groups etc in order to locate the right YouTube star that they think can best help them with their video ad campaign. Once the two parties find each other, they negotiate the terms and conditions of the deal by themselves, with YouTube completely out of the picture.
The system is expected to be fully operational later in the summer.