Google TV plans $99 OTT box

The new service would be tough competition for traditional providers.
News, Broadcast Business

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Google TV will soon launch the $99 Hisense Pulse set-top box, which will give access to TV-optimized versions of Google services like Chrome, Google Play, Search, TV & Movies and YouTube, along with over-the-top services like Netflix.

The box comes with a double-sided remote control with built-in touchpad, dedicated Netflix button and QWERTY keyboard. The Pulse supports content and screen resolutions from 480i up to 1080p, as well as H.264, MPEG-4 and AVC formats. It also features a range of connectivity options, including HDMI input and output, USB, Ethernet and built-in Wi-Fi.

"This box effectively bridges the gap to the latest in home entertainment, without the need for expensive hardware upgrades," said JoAnne Foist, director of marketing at Hisense USA. "Most people have at least one HDTV in their home, and with the addition of a Hisense Pulse with Google TV, we offer the liberty of accessing not just TV, but a host of streaming content, Web surfing and TV apps (such as Pandora Radio, CNNMoney, Motor Trend, and Thuuz) that are available in Google Play."

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