MBC Group and X-Management have united in a strategic partnership to bring the first Arab Mixed Martial Arts (MMA) Grand Prix to the Middle East. The championship began on 7 September in Amman, Jordan, and will be aired on 17 September on MBC Action.
Desert Force MMA Championship is the first Middle Eastern Platform for aspiring MMA athletes to face-off regional and international fighters for the title of Middle East Desert Force Champion. The event aims to promote Arab mixed martial artists with the opportunity to showcase their skills on a regional and global level.
Speaking of the partnership, Ali Jaber, group TV director at MBC Group, said: “We have seen a steady increase in the popularity of action-packed shows within this category on MBC Action. Our offering of the latest in high-octane Western shows was enjoyed by the young Arab youth for many years. However, and considering the Channel’s recent shift to homegrown productions, we have decided to partner with Desert Force MMA to meet our viewers’ expectations, through the region’s first-ever MMA Grand Prix.”
The Championship will host an initial series of four events per year; based on a knock-out structure, called the Grand Prix. The fighters will come from across the Arab World, with participating countries including Bahrain, Egypt, Iraq, Jordan, KSA, Kuwait, Lebanon, Morocco, Palestine, Sudan, Syria, Tunisia and the UAE.