NMK achieves Shure Axient accreditation

Distributor celebrates with preview event.
News, Broadcast Business


NMK, distributors of Shure microphones and audio electronics in the United Arab Emirates, Bahrain, Qatar and Oman have recently obtained Axient certification for the region. As part of a regional distributor certification program hosted in Dubai by Shure EMEA, distributors from South Africa, Turkey and Russia participated in a two day program which covered technical and sales oriented training for the new ground breaking Axient Wireless System from Shure.

NMK took the opportunity to immediately introduce Axient to the UAE market by holding very first Axient Preview Event in Middle East to customers from across the country that included professionals from the installation, live sound and broadcast markets.

The Axient™ Wireless Management Network from Shure establishes a dramatic new threshold of control, convenience and confidence in RF transmission, reception and spectrum management for mission-critical audio applications.

Axient features new-to-the-world technologies that drive a range of innovative wireless system capabilities. Individually compelling, these features collectively represent forward-thinking innovation by Shure, and realize the most complete vision yet for the integration of RF management and control solutions in a single wireless platform.

“NMK is proud to finally be Axient certified, we look forward to carrying out further demonstrations of the power of this new system to our customers in the region,” commented Shajahan K K, Shure Product Manager. He continues, “cutting edge features like transmitter remote control, interference detection and avoidance, frequency diversity and spectrum management are just some of the amazing new breakthroughs in wireless microphone technology that will leave customers in awe.”

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