Sennheiser Group, one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems, has announced that its Middle East regional office has partnered with Modern Lifestyles to set up a state-of-the-art audio system for Souk Okaz public theater in Taif, Saudi Arabia.
The historic Souk Okaz was was established 12 centuries ago and has been revived as a tourist resort in Taif, Saudi Arabia. Now celebrating its sixth anniversary year, Souk Okaz which was re-established by Makkah Gov. Prince Khaled Al-Faisal is an annual event featuring a variety of cultural events including seminars, poetic evenings and folk performances. At the heart of Souk Okaz is the public theater which boasts a seating capacity for over 3000 people. The modern day auditorium which is built in the historic marketplace is the venue for the poetry and storytelling competitions which are the highlight of the cultural event.
The installation included a DAS Audio AERO 8-A Line-Array system and Sennheiser G3 wireless systems with antenna distribution. Commenting on the factors behind the selection, Majd Al Khattib, Technical Director at Modern Lifestyles said, "With the poetry and story telling competitions taking center place at the fair, Saudi Diyar and Ascon had set extremely high expectations of the audio systems. The solution had to be customized to handle speech and poetry with the utmost clarity. These requirements coupled with the complexity raised by the tent-like structure meant that we need to select a vendor with both the best product and the most professional support services."