Working at the "World’s Largest Fashion Show" during Paris Fashion Week, event technical manager, Bertrand de Saint Pern needed the right lighting for the extreme runway. De Saint said, “We fitted each of two lines of truss above the catwalk with 50 ETC Source Four Fresnel fixtures.” Seven hundred models eventually graced the 50-metre stretch of catwalk, which was extended into the street for huge crowds to view.
The Source Four Fresnel combines ETC’s HPL lamp technology with the special optics of a traditional Fresnel for far better light output and energy efficiencies than other-brand products. “We were impressed not only by the quality of the lighting provided but with the product itself,” says Saint Pern. “It was immensely practical.”
Working with ETC distributor Avab Transtechnik France, S Group of Paris installed the 100 ETC fixtures at the Galeries Lafayette department store during the Fashion Week. Jonathan Malaisé, project leader for S Group, said, “The elegant look and finish of the Source Four Fresnel offered the appearance we wanted for this technical installation.”
S Group, based in Paris, Ales and Montpellier provided lighting, sound and video for the event, including a giant video screen, so that the standing crowd and the privileged few who were given seats under cover, could have a good view. The massive Fashion Show comprised models who, unusually, were members of the public selected at audition and were wearing their own clothes.
The ten-storey Galeries Lafayette in Paris is the flagship store of this international chain known for attention-drawing and glamour. The Dubai and Berlin stores each include a gold ATM where shoppers can swap cash for gold nuggets or coins.