Emirates has announced a new sponsorship deal with Emaar Properties’ Water, Fire & Light lake show in Downtown Dubai.
The show, which was part of the Downtown Dubai New Year’s Eve Gala, will be held every day until February 4, at 8pm and 10pm, a statement from the airline company said.
Set against the backdrop of the iconic Burj Khalifa, the world’s tallest building, the ‘Water, Fire & Light’ lake show narrates the story of cultural elements across the world coming together in Dubai in celebration of unity and friendship.
The show is a multimedia spectacle featuring live performances, and the water, fire and light shows on The Dubai Fountain, and is beamed on a 210-long mega screen and several water platforms with semi-transparent screens, the statement said.
“The lake show Water, Fire & Light adds another facet to the already diverse cultural calendar in Dubai, and is an affirmation of its position as a leading destination for both tourism and events,” said Sheikh Majid Al Mualla, senior vice president, commercial operations, Emirates.
“The show is a reflection of Dubai’s cosmopolitan spirit, and is a perfect complement to the city’s growing ambitions of driving economic growth through varied initiatives. In that, we share a similar vision of establishing Dubai as a global city that promotes cultural initiatives along with business growth.”