TCL Multimedia Technology Holdings Limited has announced that it will launch a series of collaborations with the Hollywood blockbuster “Iron Man 3” through brand placement, joint promotions and authorized usage of creative elements. TCL’s smart TV, particularly the world’s largest 110-inch 4K full high-definition 3D LCD TV (UHD) panel, cloud technology and mobile handsets will be featured in “Iron Man 3”.
Niranjan Gidwani, Deputy CEO, Eros Group, authorized distributors for TCL, commented on the tie-up, “The Iron Man franchise is a phenomenon which has taken the world by storm in the past few years. TCL has done the same in the UAE since its launch in 2009 and we are proud and excited to be part of this upcoming event. Eros Group has the experience in this area given the TCL-Transformers 2 tie-up on 2010 which we unveiled in the UAE. We are creating a marketing blitz for the movie premiere and the tie-up and are looking forward to an exciting spring season”.