Big changes at Abu Dhabi Media

Wholesale structural changes will 'streamline operations'.
Abdul Hadi Al Sheikh is executive director of the new Digital Media Services.
Abdul Hadi Al Sheikh is executive director of the new Digital Media Services.


Abu Dhabi Media CEO, Ayman Safadi has announced a raft of structural changes aimed at "further streamlining operations to ensure that ADM remains a leading company across all media verticals."

Among the changes was the the recruitment of new executives and the creation of the Digital Media Services Division to focus on extending the organization’s offerings in the digital space and pursue the creation of dynamic digital content. It will focus on supporting Arabic content creation and distribution in the region.

Abdul Hadi Al Sheikh has been appointed executive director of Digital Media Services. Al Sheikh has enjoyed a successful career in the media sector over the past 15 years. Previous posts at Emirates Media (now ADM) include head of digital media, director of technology, and chief technology officer. In 2008, he was appointed CEO of LIVE, ADM’s outdoors production and broadcasting company, which he built into a world-class profitable business. Al Sheikh will continue to serve as CEO of LIVE. He holds an MBA from the University of Strathclyde.

In line with necessary transformations on the digital front, ADM announced the appointment of Mohamed bin Taliah as chief information security officer. Bin Taliah will establish and implement a robust security program for the company as it seeks to protect and safeguard its assets.

To further drive inter-departmental collaboration, ADM announced the appointment of Waleed Saeed Al Awadhi as executive director of marketing and communications, while Abdulwahed Almuwalekh has been appointed as deputy chief commercial officer.

Finally, Abu Dhabi Media also confirmed Mohamed Dobay as chief financial officer following 12 years at Abu Dhabi Media in the fields of financial management, strategic financial planning, governance, and financial applications, while Roy Hintze has been appointed as director of the office of strategy management.

“We need to ensure that Abu Dhabi Media’s operating model, and its senior team, equips the company with the agility it requires to meet the demands of a continuously-evolving media sector. These changes are in line with best practice, and will better help ADM enjoy continued success,” commented Safadi.


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