Intigral has won the exclusive digital rights for the Saudi League. Current and upcoming seasons, along with the King's Cup and the Crown Prince Faisal bin Fahd Cup Championship, will now be available across all digital platforms through Intigral’s latest product – Dawri Plus.
Dawri Plus offers fans a truly interactive experience, exclusive Saudi League content and statistics, live updates, the ability to pause and playback games, and a platform to engage with each other in real time. All this is available on-the-go on any device, regardless of the country a consumer is based in.
Intigral has confirmed that its rights extend across Internet, mobile, broadband applications, multimedia messaging (MMS), mobile TV (live streaming), third-generation broadband services and video over IP services.
Commenting on the new offering, Dr. Ismaeel Makdisi, Intigral’s acting CEO, said: “The digital content market in the Arab region is advancing at a rapid rate and has significant potential to drive revenues and gain a loyal customer base. With the full digital rights to the Saudi League matches, “Dawri Plus”, an Intigral product, is spearheading a new digital era for sports fans and we are proud to pave the way for the first convergent offering in KSA.”
His Excellency Mr. Abdul Rahman Al-Hazza, Chief of Radio and Television added, “We are excited about partnering with Intigral as they set out to revolutionise our fans’ viewing experience for one of the most sought-after annual sporting events in the region. This partnership has raised the bar in providing seamless sports entertainment in a new and unique way.”