Salam Media Cast rebrands

SMC is now Media Group International.
News, Broadcast Business


Salam Media Cast is changing its name to Media Group International. The Ghanim bin Saad & Sons Group Holdings-owned company will exhibit under its new name for the first time at Cabsat 2013, the largest Broadcast Digital Media and Satellite Expo in the Middle East, held in March in Dubai.

Media Group International will continue to bring clients the very latest in system integration (SI) technology under the existing direction of CEO Paul Hennessy, servicing its clients from its regional Doha base, where it has been operating for more than 35 years. The company also has offices in the UAE, Oman, Bahrain, Saudi Arabia and London, United Kingdom for its European operations.

Paul Hennessey, Media Group International CEO, said:
“Our name change to Media Group International reflects the company’s ambition to stay relevant for our customers internationally, offering exciting IT, telecommunications and broadcast access more widely throughout Europe, Middle East and Africa. We have enjoyed successful growth in the past 35 years to become the leading company in the Middle East, and we plan to continue our geographical expansion to further build up our business capability.

“We are dealing more and more with Broadcast Media companies who are becoming international providers by utilising the IT and Telco Networks to deliver content. Recently we have signed a number of agreements that will help extend our capabilities to deliver full turnkey solutions to our customers. Broadcasters will benefit from this as they can easily manage one supplier dedicated to making their business successful.”

Media Group International will be exhibiting under its new name at leading industry event, Cabsat, which will be held from 12-14 March at the Dubai World Trade Centre. The company will be making a number of announcements during the show, which will include key partnerships that recognise its shift into an IT-centric environment.

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