Attendees at the recent ITP Broadcast Conference will doubtless have heard STAR TV country head, Sumantra Dutta, singing the praises of the channel’s successful Dubai-based production Star Quiz Challenge as an example of the channel’s ongoing efforts to foster local production. Well, you no longer need to take his word for it, as Saturday 16th February, and Saturdays thereafter, sees the launch of Season Three of the inter-school quiz at 8.30pm on STAR Plus.
The Babyshop Star Quiz Challenge 2013, to give the show its full title, is an annual inter-school quiz contest telecast every week across 3 months on the region’s leading South Asian channel, STAR Plus. Held every year since 2011, the Star Quiz Challenge is an annual quizzing event showcasing the best quizzing talent from across UAE school and taking in schools across all educational curricula including American, British, Indian and Arabic. Young minds are quizzed on topics ranging across sports, music, current affairs, science, technology and general knowledge. Keeping in mind the cosmopolitan and multi cultural environment of UAE, BSQC has an international flavor and is conducted in English.
Dutta says, “As one of the region’s leading TV networks, we have always wanted to contribute to the region. The STAR TV network conceptualized & created UAE’s only Inter school quiz contest on TV. Putting together the regions only Inter school annual quiz contest on TV was one way of giving back to the community here. This has gone a long way in furthering the local connect and enriching the lives of our viewers. The Star Quiz Challenge has promoted the concept of quizzing across schools in the UAE. Today schools are actively promoting quizzing internally, making preparations so that they equip their students better. Quizzing is here to stay in the UAE and the STAR Quiz Challenge has a great part to play in it.”
He adds: “ This is a record and is the 1st time in the UAE that over 900 students from over 70 schools have come together to participate in the elimination round of any Inter School Quiz contest. This alone speaks volumes of the brand equity & following of the STAR Quiz Challenge and is proof of the fact that the Star Quiz Challenge has become firmly established in the annual calendar of events for the leading schools in the UAE.”
Sponsors for the trivia marathon include Babyshop, Emax, UAE Exchange, Medimix, Al Rawabi and Skyline University.