Prysm screen for News International

Beleaguered media giant can at least rely on image quality.
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News International has installed an eco friendly videowall backdrop in its new East London studio from manufacturer Prysm. The 4.06 metre by 1.9 metre (8 x 5 tile) Laser Phosphor Display (LPD) screen was unveiled by Arnold Swarchenegger on Sun Webchat, declaring Prysm’s first broadcast installation in the UK officially on air.

The immersive display will be used primarily as a backdrop for corporate broadcasts and for The Sun when interviewing celebrities for Sun Webchat.

Prysm worked alongside integrator Deltatre to install the 40 25” LPD tiles which are from Prysm’s new enhanced broadcast range. The new tiles feature an extreme black panel and have a wide range of colour temperature settings from as low as 2,400 - 11,000 Kelvin.

Steve Scorse, Vice President for Prysm in Europe, Middle East and Asia explains:

“This colour temperature range makes Prysm ideal for creating stunning backdrops and live correspondence screens as it has been specifically designed for optimum performance in lighting situations typically used in broadcast studios. This will also eliminate moiré patterns, especially during camera zooms and ensures skin tones are portrayed accurately and in line with the presenters in the studio.”

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