The Bloomberg Media Group has announced a multi-year rolling partnership with Optima Media Group, a Nigerian based content provider.
This partnership will result in the formation of a new entity – Bloomberg Television Africa, which will be launched in the second half of the year.
OMG will produce three to four hours of business programming per day, which will be broadcast to African viewers throughout the continent through Bloomberg’s EMEA feed.
"The agreement with Optima Media Group will dramatically accelerate Bloomberg Television’s presence and reach in Africa,” says Andy Lack, CEO Bloomberg Media Group. “It is the latest component of our wider strategy to partner with leading providers in markets that have a compelling economic growth story. This has already seen us strike similar partnerships in India, Turkey, Mongolia and the Middle East. In doing so, we are able to provide viewers with the sharpest global business and financial insight as well as highly-localised and market specific content.”
"Bloomberg Television Africa will provide a dynamic and relevant context for the coverage of financial news across the continent. The programming will highlight the business in everyone - from everyone in business,” said Rotimi Pedro, group CEO at Optima Media Group. “We look forward to working closely with Bloomberg Television to bring together top CEOs, policymakers and thought leaders to explore what fuels African growth.”