International Datacasting targets adverts

LASER lets broadcasters run different ads in different geographies.
Targetted advertising, News, Content management

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International Datacasting will demonstrate its range of video contribution and data distribution products at MEConnect booth’s Cabsat stand this week.

On display will be: IDC’s LASER targeted ad insertion platform, Digital Tattoo DTH over IP gateway, STAR Pro Audio solution and the TITAN MPEG-2/MPEG-4 video encoder.

“We’re looking forward to meeting with our broadcast customers and potential customers at CABSAT this year,” said Virginia Lee Williams, vice president, global sales and marketing, International Datacasting.  

“MEA is one of the fastest growing communications markets in the world. We’re committed to having a strong presence in the Middle East. Leading broadcasters throughout the world rely on our products to ensure managed, uninterrupted delivery of valuable entertainment, news and highly targeted advertising.”

LASER lets broadcasters who deliver content via satellite target adverts more effectively. With LASER, each broadcast market location can be addressed and targeted individually. LASER also allows for the replacement of ad content that may be unsuitable for specific audiences due to copyright issues, or regional variances, with ad content more appropriate for that target market.

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