AmberFin and ATG Broadcast are promoting the adoption of digital file-based workflows at Cabsat 2013.
AmderFin is a developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters and post houses. ATG Broadcast is a systems integrator with a new sales and support office in Dubai Media City.
“Increasingly, we are seeing broadcasters and facilities worldwide move over to digital file-based workflows and many regional middle eastern broadcasters are actively looking for partners that are able to support them through this change process,” said Tim Felstead, head of sales and marketing at ATG Broadcast.
“Through our partnership with AmberFin we can offer a strong combination of some of the best technical and most creative brains in this field together with a strong local presence and a real understanding of what drives broadcast operations in this region.”
Jeremy Deaner, CEO at AmberFin, added: “The Middle East is a focus in our market development initiative and we recognise the need for a local presence. AmberFin’s decision to strengthen its presence in the Middle East comes at a time when many regional broadcasters are investigating the increased efficiency and cost-effectiveness that file-based workflows offer.”