Al Madar TV has commenced broadcasting over the entire MENA region from twofour54. Al Madar TV will benefit from twofour54 intaj’s expertise in facilitating world class content; its production facilities, including 500 square metres of studio space, and an internationally experienced Arabic speaking production team, helping to enable Al Madar’s new entertainment service to go live 24 hours a day, seven days a week.
Working with twofour54 intaj, and using its playout services, Al Madar TV will be airing an exciting mix of original and acquired TV shows to viewers across the Middle East with an emphasis on family general entertainment genres in full HD quality. twofour54 intaj have provided an HD and tapeless solution, that includes content acquisition, media asset management, post production, broadcast services and connectivity.
Complementing existing news services currently broadcasting from Abu Dhabi, Al Madar TV is planning to expand soon into online broadcasting utilizing the latest technological solutions.
Owned by Tigris Media Company, Al Madar TV aims to promote Iraq’s cultural values and to celebrate its rich heritage. Committed to social responsibility and to the empowerment of Iraqis, Al Madar TV plans to train and develop Iraqi talent that will help propel a vibrant Iraqi media industry, a vision that coincides with twofour54’s commitment to develop all entertainment and media industries in the region.
Alaa Makki, MD of Al Madar TV, said: “This exciting addition to our network builds on Al Madar TV’s objective to engage Iraqi audiences in promoting Iraqi culture and artistic heritage around the world. We have chosen Abu Dhabi as our media base because of the high quality of production facilities, unmatched expertise and superior business-facilitation service, all of which made setting up operations in Abu Dhabi a rewarding, time-saving and smooth process.”