The IABM has today announced that it has appointed Dennis Triola to the role of sales and business development manager for North America. In this position, Triola will focus on developing and augmenting the association's sales of training courses and market intelligence, as well as its membership recruitment and other IABM income streams in North America.
"As continuing investment in our U.S.-based operations demonstrates, the IABM has a strong commitment to its growth strategy in this very important broadcast technology market," said IABM Director General Peter White. "Working closely with our membership coordinator, Holly Cuellar, and with our North American market development officer, Joe Zaller, Dennis will champion the sales of IABM services in North America including training courses, market research, and, of course, memberships. As a talented sales, marketing, and operations professional, Dennis is an excellent fit for this role."
Triola has more than 35 years of experience in the business-to-business publishing industry. He will be based in Overland Park, Kansas, and report directly to White.