Snell has announced its Snell On Demand platform, a media processing framework designed to provide on-demand access to Snell's image processing algorithms in file, virtualised broadcast, and digital media environments.
The launch of the Snell On Demand framework marks the beginning of the company's migration of its image-processing tools from dedicated hardware platforms to software-based applications that can be provisioned in file, cloud-based, and virtualised infrastructures.
Through cloud computing and virtual machine technologies, the Snell On Demand framework enables scalable solutions, from a single computing instance to a cloud-computing environment delivering a service over a network. Snell On Demand allows users to deploy processing solutions on reliable, cost-effective commodity IT infrastructure rather than employ dedicated hardware for discrete processing operations.
"Snell On Demand offers the broadcast and media industry the opportunity to take a major step forward in service innovation and workflow efficiency," said Simon Derry, CEO at Snell. "With Snell On Demand, Snell is putting the cost/benefit equation fairly and squarely into the hands of the customer. It's very simple — customers can choose to buy as much or as little processing resource as fits their business model secure in the knowledge that Snell products derived from the Snell On Demand framework will give them the best possible quality results from world-leading media processing tools."