iSee Entertainment has entered a relationship with Fox international Channels to broadcast the first locally produced Mixed Martial Arts (MMA) reality show, Al Batal.
The series will air for the first time exclusively on FX from 17 April and will provide insights into the ‘trials and triumphs’ of the next generation of Arab MMA fighters.
Al Batal – which means ‘hero’ in Arabic – will see 14 of the region’s amateur Welterweight MMA fighters go head-to-head for a cash prize of AED 75,000 and a multi-fight contract with ADFC, the Middle East’s leading MMA promotion organisation.
The contestants will battle it out in an extremely competitive environment and face tough challenges, as well as strenuous training led by MMA coaches.
The new reality TV show is scheduled to premiere in the region on 17 April and air every Wednesday at 10pm KSA/11pm UAE on free-to-air TV through FX. A repeat of the series will also air two days later on Fox Movies as well as on Pay television through Fox Sports.
“We are thrilled to be partnering with FIC for such an exciting initiative and look forward to working together to both launch and spearhead the careers of emerging Arab MMA fighters,” said Randall Yogachandra, iSee’s COO. “At iSee Entertainment and Events, we have long recognized the importance of supporting MMA – the world’s fastest-growing sport. And, through this joint venture, we hope to encourage the region’s MMA fighters to pursue their dreams. This collaboration is right on par with our vision to propel these talented young men to greatness, using the prestigious ADFC platform.”
Athreyan Sundararajan, Head of Marketing of Fox International Channels Middle East, added: “This partnership further reinforces our strong commitment to local programming and creating a platform for Middle Eastern talent. Airing for the first time and exclusively on FX, Fox Movies and Fox Sports, this reality TV show marks a true television milestone for the region, as the only Arab MMA reality TV competition. We are extremely proud to collaborate with iSee Entertainment and Events for such a revolutionary show.”