Dolby, Phillips announce 3D delivery

Dolby 3D format is go for TVs, smartphones, tablets and more.
Really? No more glasses?
Really? No more glasses?

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Dolby Laboratories and Royal Philips Electronics have announced the Dolby 3D format, a new content delivery specification for Dolby 3D. The Dolby 3D format ensures that 3D content delivered to TVs, smartphones, PCs, and tablets enabled with Dolby 3D looks its very best, and accurately reflects what the content creator originally intended.

The Dolby 3D format, which attaches essential playback information to content, will be available through a licensing program. Leading postproduction tool provider The Foundry will be demonstrating the future integration of the Dolby 3D format into its popular NUKE and OCULA postproduction products.

Dolby 3D is a comprehensive suite of technologies for the creation, delivery, and playback of glasses-free 3D content, producing auto-stereoscopic images with lifelike realism. In addition to eliminating the need for glasses, Dolby 3D has no narrow “sweet spot,” so viewers can enjoy the sharpest images regardless of where they sit.

Roland Vlaicu, Senior Director, Broadcast Imaging, Dolby Laboratories explained, “The Foundry’s award-winning products and tools are behind the groundbreaking 3D visual effects in such films as Avatar, Tron: Legacy, and Hugo. By providing powerful tools to create Dolby 3D content, Dolby and Philips will make it easier than ever for Hollywood to create content for glasses-free 3D TVs and other devices.”

“The professionals using our postproduction tools want to know that whatever they create is going to look great, no matter where or how viewers choose to watch,” said Simon Robinson, Chief Scientist and Co-Founder of The Foundry. “The Dolby 3D format will ensure that creative professionals’ artistic vision is recreated intact in the home.”

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