ADM completes phase one of archive project

More than 3M items digitised in initial phase.
News, Content management


Abu Dhabi Media (ADM) has announced the successful completion of the first phase of its digital archiving initiative, which has seen the restoration and conversion of more than three million of the company’s rare and historical media materials into digital form, using the latest digital archiving technology.

ADM’s digital archiving project is a nine-year program that aims to restore and protect the company’s historical videos, sound files and documents, by converting them into a secure digital format. Set for completion in 2020, the archiving project is divided into a number of stages, beginning with the foundation phase, which ADM has successfully completed on time over the past two-years.
Abu Dhabi Media will be engaging an international archiving firm, with expertise in this type of digital archiving, to partner with the company and oversee the remaining stages of the project, in order to ensure it is completed according to international best-practice.

Commenting on the initiative Saif Saeed Ghobash, Abu Dhabi Media’s COO, said: “As the oldest media organization in the country, many of Abu Dhabi Media’s assets chronicle the history of the United Arab Emirates from 1950 up until today. The company is committed to preserving this legacy for future generations, and the conversion of its archives into digital form will result in a comprehensive archive of classified digital content, that will ensure the durability, security and easy access of these valuable resources.” Abu Dhabi Media also plans to integrate a commercial model into its archiving plans that will allow the company to make the restored and archived materials available to other entities outside of the organization.

Abdul Hadi Al Sheikh, Abu Dhabi Media’s executive director of digital media services, added: “Abu Dhabi Media’s digital archiving initiative is of particular importance to the company, as we have a responsibility to ensure the preservation of these unique and valuable historical records for the future. We are working steadily towards the creation of a world-class digital archive that captures some of the most important historical moments in the UAE’s history across print, radio and TV. Our digital archiving project will ensure these resources are available to be utilized and shared for the benefit of the wider community.”

The foundation phase of the digital archiving project began with a full review and audit of the existing historical assets within ADM. During this phase more than three million of the company’s records, which were previously held on tape or in physical form at risk of damage, have been converted into a secure digital format. The files were also given a full restoration, improving image and sound quality, before being classified and archived for future use.

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