Dubai One has announced the premiere date for Peeta Planet at a press event at the InterContinental Dubai Festival City, held during the Gulf Film festival. The show will debut on Wednesday 17th April 2013 and will then air every Wednesday at 9PM UAE.
The program, which is a travel series for the social media generation is hosted by brothers, and founders of the Wild Peeta Shwarma shop chain, Mohamed and Peyman Al Awadhi from Qabeela New Media, and is the first of its kind in terms of influencing the content on traditional mediums such as television by online platforms and new media.
The announcement of the program, and exclusive behind the scenes footage was previewed by DMI senior executives and official partners - Google and InterContinental Hotels Group, along with a crowd of international and local media.
Sarah Al Jarman, Dubai One Channel Manager, noted that Dubai One is always eager to support innovative content creation on the channel and over the years has seen massive success in the channel’s homegrown shows among both local and regional viewers.
Al Jaraman also commented that “that DMI is very keen on looking at ways in which traditional media and new media come to life. There have been several initiavtives both on air and through Dubai One’s digital platforms that have helped merge various media outlets together and have created content for the channel.
She also added that the program is the brainchild of the Al Awadhi brothers and that the channel is keen on supporting young Emirati talent and their creativities amibitions. “The development of local talent contributes to enhancing and improving the local and Arab media production industry in Dubai and the UAE in particular” she said.