Icflix is the region’s first online streaming media platform which is set to launch subscription-based on-demand services in the MENA region this June.
The platform will stream licensed content from Hollywood, Bollywood and Jazwood (Arabic content) including movies, TV series, sports, children’s programming, exclusive content and much more. Content can be accessed over a wide range of devices including desktop computers, smart TVs, smartphones, tablets and gaming consoles.
Pricing for the region has not been released yet, but the company indicates that subscription to the service will be affordable, while premium content will be offered on an ‘on-demand’ basis.
Fadi Mehio, chairman of icflix, said: “Icflix is about giving people choices, about catering to a new way of living that technology has made possible. This region consumes more online video content than any other in the world, and icflix was created to satisfy that demand, to give people the ultimate experience in online entertainment.”