SF Corporation, a leading cinema chain in Thailand with over 200 screens across the country, has revealed plans to install a substantial number of Sony’s latest SRX-R515P 4K digital cinema projection systems nationwide. This makes it the first cinema operator in the country and one of the first in Asia to install 4K projection systems from Sony.
The addition of the new 4K projection systems will bring the cumulative number of 4K projection systems installed in SF Corporation’s theatres to over 100 units, and will see Thailand taking 4K forward in Asia at the same time as Japan, Korea and China. SF Corporation’s roll-out of 4K projection systems has taken place over the last two years and is set for completion by May 2013.
“At SF Corporation, our business direction focuses on delivering the best entertainment experience to customers,” says Suwat Thongrompo, President of SF Corporation. “We have never ceased to find new innovation, especially film projection systems, to thrill movie-goers of all segments. 4K is the future of cinema and it is here today, sweeping across major cinemas around the world and now in Asia as well. The technology is today’s sharpest digital projection system and gives everyone a truly different cinema experience.”
In 2011, the company installed its first seven units of Sony’s SRX-R320SP 4K digital cinema projection systems. The projection capabilities were demonstrated through 4K screenings of the movies The Dark Knight and Sky Fall, and High Frame Rate (HFR) technologies in a screening of The Hobbit in December 2012.