2013 Middle East EVENT Show goes social

Social media takes centre stage at MEES 2013.
News, Content production


It was announced earlier last week that the growing importance of social media will be a central theme at the 2013 Middle East EVENT show.

Coming together in Dubai at the end of May, the most prominent figures in social media from across the Gulf will gather at the Social Media Forum 2013 – which is part of this year’s Middle East EVENT Show.

They will provide a masterclass on the best ways to communicate through everything from Facebook and Twitter to more niche Arabic platforms.

Social media triggering a ticket buying frenzy is a relatively new phenomenon in the region. A major factor in Madonna’s record breaking sell-out concerts in Abu Dhabi was the speed in which the news – particularly on Twitter and with large numbers of messages in Arabic – was spread.

It is now estimated that 60% of the UAE is on Facebook with the figure rising steadily and the trend being mirrored around the Gulf in countries such as KSA and Qatar. Video content is also gaining massive popularity with MENA second only to the USA when it comes to YouTube views, with approximately 170 million every day.

Experts from GCC social media leaders including Avantgarde, Mindshare and Cave Chalk will all be speaking and taking questions at the Social Media Forum 2013 – which is held as part of the Middle East EVENT show at the Dubai International Convention and Exhibition Centre on 23 of May.

DIGICONF 2013 is also being staged at this year’s Middle East EVENT Show and will look at cutting-edge digital marketing techniques with Yahoo! Maktoub, Dubizzle and Hilton among those taking part.

“It has been an incredible 12 months for event organisers in the region and the future is also extremely exciting,” said Richard Brook, Marketing Director at Informa Exhibitions, who are putting on the show.

“The rise of social media in either making or breaking an event is a big talking point at the moment and we have secured the best experts around to come and share their knowledge at Middle East EVENT Show 2013.

“In addition visitors will have the chance to take a look at the latest trends in the industry and make the deals which will shape events in the Middle East over the next year,” Brook added.

Organisers of the show, sponsored by Melville GES, have secured the most exciting line-up of exhibitors ever.

Visitors from across the Middle East will be able to look at the very latest concepts from the world of events and make bookings on the spot.

New and established event venues will also be showing what they have to offer alongside those with cool and original designs for temporary structures.

A new addition for 2013 is EVENT Central – brought to you by Desert River - where those in contention for the Middle East EVENT Awards will be showcasing how they brought to life the best events of the last year.

Middle East EVENT Awards 2013 takes place on the night of May 22nd and the show itself is from May 21st to 23rd.

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