Zee TV to add two new channels to its bouquet

One of the channels will focus on health and wellness.
Mukund Cairae, territory head, Zee
Mukund Cairae, territory head, Zee


Zee TV will launch a yet unnamed health and wellness channel after Ramadan this year. The channel will be focused on providing quality exercise and well being programming to Arabic viewers in the region.

The channel will be broadcast in HD to viewers, and is being produced in the US. The content will then be repurposed to be relevant to Zee’s Arabic audience.

Besides this launch, the Zee Network is also looking to add another Arabic channel to its bouquet for the GCC, however details regarding the type of programming it will contain are yet to be released.

Mukund Cairae, territory head, Zee TV MENA, Turkey and Pakistan said: “In 2013, we are looking to consolidate and grow the Arabic offering and we have two channel launches in this calendar year. This launch will be post-Ramadan; one would be HD and targeting the wellness segment - mind, body and soul. It is produced in HD, produced in America for the Americans, but we are now bringing it to the audience here. It will be repurposed for the Arabic audience which will mean the promos and subtitling will be completely in Arabic. So it is not a mainstream channel but rather one targeted to the health conscious individual.”

Zee will also be bringing its users a live-streaming platform via Ditto, an OTT company it acquired last year. Ditto essentially delivers live-streaming of channels and VoD content, and subscribers can opt for the service through distributors in the region. Cairae said: “It delivers live-streaming of all our channels on your tablet, smartphone, laptop and any other connected device. This will be marketed as a subscription-based family pack, where there will be nearly 15 channels, including HD channels, that can be watched by our viewers.”

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