Martin Audio has appointed Istanbul-based InfoGroup Sound Lighting and Visual Systems Ltd as its new Turkish distributor.
The partnership was confirmed, with immediate effect, by Martin Audio Export Sales Manager (EMEA), Dominic Jacobson at this year’s Prolight+Sound Show in Frankfurt. He said that the company offered impressive credentials and would promote the entire Martin Audio portfolio.
“We needed to find a dynamic partner that was active in all our key markets — in order to boost market penetration in the region,” he said. “We short-listed two potential partners, but were particularly impressed with the professionalism of InfoGroup. They took me to meet customers in each of their core sectors, and there was clearly a lot of warmth and positivity towards them.”
Established in 1991 InfoGroup specialises in sound and vision product distribution as well as project management. Their key markets include the concert touring rental sector, and permanent installations in conference rooms, houses of worship, stadiums, bars and restaurants, cinema and other cultural centres.
InfoGroup General Manager, Salih Maras, and Foreign Trade Manager, Ozge Can, confirm that the company has the capability to carry out turnkey installations supported by a CAD design and full technical support in house. They first spoke to Martin Audio at the ISE Show in February, and are relishing the opportunity to work with the UK manufacturer.
“We were familiar with the strength of the company’s brand and reputation in global markets,” said Maras.
“Although Martin Audio is well-known in Turkey, we believe we can create greater visibility. The brand will fit perfectly into our distribution portfolio as more and more projects are starting to specify leading European brands.”