Sony prepares for largest ever 4KTV trial

The trial will take place at the Confederations Cup in Brazil.
News, Broadcast Business


Sony is to launch what it calls the largest ever technical trial for live sports broadcasting in 4K.

Sony will partner with FIFA and use the Confederations Cup in Brazil this June, to deliver what it calls “the ultimate immersive viewing experience” in Ultra HD.

Sony says it will have the opportunity to determine the right skills, staffing and technical requirements to ensure the best possible experience for viewers. The footage produced will be used by Sony and FIFA to explore the possibilities of bringing 4K broadcasts to future sporting events.

Mark Grinyer, head of business development - 3D, 4K & sports at Sony said: “We’ve got a long history of working with FIFA to ensure fans get the very best experience when watching sport. Sony is proud to be a pioneer of 4K solutions, and we’re keen to see the benefits this exciting new technology can bring to the sports world. While various aspects of 4K broadcasting have been built and tried before, this trial will be a first in terms of the scope of production for live sports production. The FIFA Confederations Cup is going to be an important milestone for the future of 4K.”

Most Popular

Editor's Choice

StarzPlay’s tech powers India’s Lionsgate Play
Provides managed services, developed by StarzPlay, to mark successful launch of Lionsgate Play ...
Subscribe to Digital Studio Middle East
The latest editor of Digital Studio Middle East, the foremost and most respected platform for ...
Dubai's Faisal Hashmi working on feature film
10 short films in 10 years has earned Faisal Hashmi international plaudits at film festival, ...

Don't Miss a Story