Test Card: James Kim, LG Television

James Kim, product manager LG speaks about the tech and future of TVs.
Interviews, Broadcast Business


According to LG what is the future of TV technology, OLED or 4K?

With the size of the televisions and the many features that come with both OLED and 4K, we believe we will have various types of consumers for both technologies. LG’s OLED technology is designed to show consumers the richest colors and deepest contrasts at an unprecedented weight. Unlike traditional TV’s, OLED’s technology allows thinner, lighter televisions with theatre-ready screen sizes.

The 4K technology is the world’s first 84-inch 3D TV where we broke new ground in home entertainment and industry-leading 3D technology and Smart TV features. The 4K will bring the next generation of entertainment in stunning reality.

Which technology will see optimum growth in the long term?

At LG we believe that both technologies are here to stay and will be available in various sizes in the near future.

LG has already released the world’s first 84-inch Ultra HD TV and unveiled the 55-inch OLED TV, also a world’s first. However, 4K content creation and distribution is a big challenge in order to keep up the pace with the 4K TV manufacturing industry, but our resident experts are looking into this issue. LG believes both technologies have a big future and are here to stay.

How popular will 3D technology be in the 4K sector?

LG believes it will be very popular within its niche market. The LG 4K TV is the world’s first 4K resolution 3D Smart TV. It is a technological triumph in cinema that provides a cutting edge 3D technology which is similar to the theaters, both in quality and scale. With enhanced resolution roughly 4X the pixel count of Full HD, it is nearly impossible to discern a single pixel – even from inches away. The majority of TV sets come with flicker-free 3D glasses.

Why should Digital Broadcast readers buy LG’s new range of 4K TV’s?

The 4K TV’s are the evolution in television technology. They are unlike any other televisions. They offer four times the clarity of Full HD, 4K Ultra High Definition. As befits the screen size, the design is just as impeccable with towering blend of metal and glass, with a fully integrated sound system. The screen delivers unparalleled picture quality, while the 3D performance is similarly groundbreaking, with the extra resolution allows for unaffected resolution loss. The 4K television is the future of television.

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