Al Jazeera Sports appoints new comms agencies

OMD and TBWA/RAAD to develop MENA communications strategy.
News, Broadcast Business


Al Jazeera Sport has appointed OMD and TBWA\RAAD, two Omnicom Group agencies, to develop and deploy communications campaigns across the Middle East and North Africa.

OMD and TBWA\RAAD will work together to bring Al Jazeera Sport’s coverage to every home and further enhance its image as the leading sports broadcaster in the MENA region.

“For OMD, working with a powerhouse such as Al Jazeera Sport is a tremendous honor. We are excited to bring our strategic media planning experience to the table to help Al Jazeera Sport achieve its vision and become the home of sports in the entire MENA region”, commented Fadi Chamat, general manager of OMD Lower Gulf. “Together with TBWA\RAAD, our aim will be to connect Al Jazeera Sport with every household in the region, in an innovative and impactful way”.

Reda Raad, COO of TBWA\RAAD Middle East, added: “Needless to say, this is a very exciting win for us. The team is delighted to be working with Al Jazeera Sport and is really looking forward to producing innovative, inspiring work that will appeal to and excite the many Al Jazeera Sport fans throughout the region. The campaigns are fully integrated and are a great opportunity for TBWA\RAAD and OMD to demonstrate the team’s knowledge and insight into the region”.

Suspicious minds may wonder if AJS will soon have some important news to communicate.

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