Recently appointed Grass Valley senior VP for EMEA, Said Bacho, has revealed that the company is set to double the full time workforce at its Media City, Dubai office to 10 staff.
The company has only moved to its new office in the last few months, and, along with the staffing increases and Bacho, formerly MESA VP at Harris Broadcast, the changes represent a new push by the respected manufacturer to increase its presence both in the Middle East and the EMEA area more generally.
Bacho added: "One of my top priorities in the emerging markets such as the Middle East and Africa is to convey the message of the 'new' Grass Valley. We have an established and strong brand worldwide, but our presence varies from market to market and I think there is a lot we can do around getting Grass Valley to where it should be from a market share perspective. We are doubling the number of employess in Dubai by the end of 2014, we have an innovation centre in the new office and may need to expand the office as we move along. The new staff will be across the board from sales to support and marketing so we have a regional oresence in all areas and we'll be a lot more visible in the region."
Bacho was in Dubai attending the city's leg of Grass Valley's ongoing international roadshow which is showing a host of new, NAB-launched products including the upgradable LDX camera to those who weren't lucky enough top catch them in Vegas.