KSA to license private TV channels

Senior official says local advertising market needs reorganisation.
News, Broadcast Business

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Riyad bin Kamal Najm, chairman of the commission for audio and visual media at the Saudi Culture and Information ministry, has said that the Kingdom has plans to license private satellite television channels soon.

“The regulatory process in the media sector will be complete with the licensing of private satellite channels,” said Najm
Speaking at Riyadh Chamber of Commerce and Industry, Najm said there is a lot of effort required to develop the Kingdom’s media.

The Kingdom’s advertising market needs to be reorganised to suit the size of its economy,” he added. He also indicated that a huge part of advertising revenue was going outside the Kingdom.

“The commission will classify companies working in advertising to reorganise investment in the sector,” said Najm.
Najm said the commission was established “not to monitor the media but to develop it. It has licensed six FM radios and 50 for satellite transmission and 40 for satellite channel offices,” he pointed out.
 

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