twofour54 to help Bahrain's media development

Tamkeel and twofour54 sign agreement.
News, Broadcast Business


 Tamkeen, the body charged with developing the skills of Bahraini's working in the private sector, has announced it has signed a two-year agreement with twofour54, the commercial arm of the Media Zone Authority Abu Dhabi. The signing ceremony, which took place in the Ritz Carlton Hotel in Bahrain, was attended by Tamkeen’s Chief Executive, Mahmood Hashem Al Kooheji, and twofour54’s CEO, Noura Al Kaabi.

The agreement will benefit the next generation of Bahraini media professionals and entrepreneurs by offering training courses in Public Relations & Communications and Graphic Design to 100 young Bahrainis. The courses, developed and executed by twofour54 tadreeb, the training academy of twofour54, will be rolled out over the next two years, with future plans to offer further advanced media courses.

Tamkeen’s chief executive, Mahmood Hashem Al Kooheji, said:

“This partnership with twofour54 tadreeb is an exciting step as part of Tamkeen’s mandate to enable Bahrainis to achieve their potential. We are certain that the high-level courses offered by twofour54 tadreeb will be pivotal in developing Bahrain’s promising media talents according to labour market needs, and ultimately support the sustainable growth of the country’s media sector and national economy at large.”

Prospective students will benefit from twofour54 tadreeb’s tailored courses, delivered by highly qualified bilingual instructors who have worked in some of the most respected media organisations in the world. The duration of the Public Relations & Communications course will be six weeks, while Graphic Design will be six months. Upon completion of the course, the graduates will have gained the knowledge and skills necessary to take back to the workplace, and drive the communications requirements of their industries.

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