AEG Live appointed London based creative and technical production specialists LarMac LIVE (LML) to help produce three themed environments at the 2013 Barclaycard ‘British Summer Time’ series of concerts in London’s Hyde Park.
Staged by promoters AEG Live, the 10 days of activities – two weekends of three shows each headlined by The Rolling Stones, Bon Jovi, Lionel Ritchie and Jennifer Lopez, Elvis Costello and Ray Davies – managed to take the whole Hyde Park ‘live’ concept into another dimension.
The prominent themed areas were set up for the public to enjoy, all alongside an eclectic and impressive entertainment programme.
LarMac LIVE’s Ian Greenway comments, “It is always exciting to be involved in something new and this was a fantastic project based on delivering high production values, great performance and a really diverse setting for all visitors to the event. Every show we do has its own personality, and it’s a great feeling to be involved in the inaugural year of a unique project.”