IDX Technology Europe has signed an exclusive distribution agreement with Alphatron Broadcast Systems FZ-LLC in the Middle East. Under the agreement, Alphatron will distribute and market IDX products throughout Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates.
Alphatron Broadcast Systems, which specialises in studio system installation, will now add IDX’s range of camera batteries, chargers, power supplies and wireless camera transmission equipment to its set of local offerings.
Speaking about the deal, Rob Waters, sales manager for IDX Technology Europe, said: “Our strategic relationship with Alphatron will help promote IDX through local sales channels and directly to major broadcasters.”
The IDX product line will be managed by Alphatron’s Middle East sales manager, Suresh Akkappilly.