Mubadala, the Abu Dhabi-based investment and development company, has been recognized for a pair of website awards following the successful redevelopment of its website and the creation of a new multi-platform digital strategy.
The new Mubadala.com website received a Gold award in the corporate website category from the Pan Arab Web Awards, which recognize excellence, innovation and creativity in the online arena across the Arab region. Mubadala.com also received a Silver award in the B2B website category from Summit International Awards. These awards honor websites globally, with winners selected from 5,000 submissions from 25 countries, judged by a panel of 18 creative professionals from seven countries.
The new Mubadala website was launched in March 2012, a brand new digital experience designed from the ground up to fully capture the breadth of a company that today has operations in 20 countries, over 33,000 employees globally and a portfolio valued at more than USD 55 billion.
The website was the core component in a wide reaching strategy that was initiated by the newly-formed digital unit led by Taghrid Fawzi Alsaeed.
“With a newly formed Digital unit, we recognized the need to rethink and reimagine our corporate website to better serve our business and best present Mubadala to the world,” said Alsaeed. “We needed to help our key stakeholders understand Mubadala’s mandate, whilst also creating something clean and contemporary with simple yet intuitive information architecture. We were delighted with the results and are proud to have been recognized in this way.”