Sony to show multi-platform production at IBC

Sony trialled its platform at the FIFA Confederations Cup in Brazil.
News, Broadcast Business


This year at IBC Sony will be showing how it is working with the industry to help meet consumer demand for content rich formats such as 4K and allowing its customers to take the lead in content creation and distribution.

The event also gives Sony the chance to share experiences from some of its key recent projects, for example the HD multi-platform production behind the FIFA Confederations Cup 2013 in Brazil, where it also trialed 4K live production ahead of the FIFA World Cup 2014.

Sony will also discuss how it has been supporting the future talent of the broadcast industry through initiatives such as the John Lennon Bus and the Sony PROduction awards.

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