Snell releases Alchemist OD

New software-only version of standards converter.
News, Content production


Snell has released Alchemist OD, the software-only version of Snell's world-renowned standards converter and the first product to utilize Snell's On Demand technology. On Demand is a media processing framework that provides instant access to Snell's award-winning signal processing algorithms in file-based, virtualized broadcast, and digital media environments. With the launch of the acclaimed Alchemist Ph.C-HD (phase correlation) motion-compensated standards converter onto the Snell On Demand platform, Snell brings the best of frame-rate conversion to the software realm, enabling instant access to high-quality, rapid, anytime processing of media files.

"Alchemist, with its fantastic Ph.C motion-compensation technology, has set the standard for hardware-based processing, and the introduction of Alchemist OD offers this exceptional conversion tool in a software solution that can be deployed on a platform of the user's choice," said Paola Hobson, senior product manager at Snell. "Supporting a wide range of content standards and file formats, with software available in a convenient, user-configurable package, Alchemist OD is the next leap forward in Snell's long heritage of providing world-leading standards conversion."

With Snell On Demand software solutions, users can rapidly enter new markets and create new services that open up additional revenue-generation opportunities. This approach enables cost savings through the use of standard IT hardware and supports highly efficient operations that enable 24/7 asset use.

Alchemist OD makes it easy to bring frame-rate conversion seamlessly into file-based workflows. In applications ranging from international program delivery to integration of movies or user-generated material into content schedules, Alchemist OD provides the world's highest quality software-based frame-rate conversion. The superior processing within Alchemist OD means that users don't need to change modes of operation to suit particular material, whether it's fast-paced sports, live events, or breaking news coverage.

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