Vox gets smart

    Cinema moves ticket bookings onto smart phones.
    News, Consumer-facing Tech


     Movie buffs now have better access to securing tickets for the latest blockbusters thanks to VOX Cinemas’ innovative new and enhanced smartphone apps. Integrating the latest in smartphone technology for iOS, Android and Windows 8 operating systems, VOX Cinemas’ apps are designed to provide the ultimate in convenience and efficiency for customers who want to book their tickets in advance, and on-the-go ... from the palm of their hand.

    This launch is timely as a recent study by Google revealed that smartphone penetration in the UAE is higher than the UK, with 61% of respondents using a smartphone and 71% using it for online purposes daily. In addition, VOX Cinemas has witnessed a significant increase in movie-goers booking tickets online via mobile sites or smartphone apps over the past year, reaffirming the shift from traditional queuing at the ticket box office to booking in advance using modern technology.

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