Bollywood actress Nargis Fakhri has been named Damas’ newest brand ambassador, and will debut as the face of Damas during the company’s upcoming Diwali campaign. The Middle East’s leading jewellery and watch retailer has signed the Indian beauty for the year to represent its portfolio of well known brands, which include Legacy, Gehna, Mira, Harmony and Ananya.
The starlet will appear in print ads, recently shot in Mumbai, and a television commercial that was filmed under the direction of renowned director Fabien Lambert.
“In selecting an ambassador, we wanted to find someone who was a representation of classic beauty; but who would also give a modern take on traditional style, and we feel we have definitely hit the mark with Nargis Fakhri,” said Ajit George, Deputy COO – Damas. “We are certain that this Diwali, customers will be pleased with what Damas has to offer. As always, we have stunning jewellery, exciting promotions, and a wonderful campaign with a great face for our brand,” he added.