Abu Dhabi Media Company (ADMC) is forming a new company to develop, finance and produce content for both the global and Arabic language markets. Imagenation Abu Dhabi will allot US $1 billion over the course of the next five years in the creation of both full length feature films and digital content. The new facility is part of ADMC's strategy to become a worldwide leader in the production of content.
Mohamed Khalaf Al-Mazrouei, Chairman of both Imagenation Abu Dhabi and the Abu Dhabi Media Company notes that establishing a strong global media company is part of the emirate’s strategic investment strategy. “Abu Dhabi has established itself as a major player in the global economy, as evidenced through recent activity in the energy, real estate and transportation sectors. Media is no different and Abu Dhabi Media Company is fulfilling its ambition to become a global player in the media industry.”
From its base in Abu Dhabi, Imagenation Abu Dhabi will enter into partnerships with international producers to develop and produce content for distribution throughout the world. The company’s remit also extends to supporting Middle East filmmakers and Arabian film production.
Edward Borgerding, CEO of ADMC stated that with Imagenation Abu Dhabi, ADMC would be bringing Hollywood and the international production community to Arabia. “Our aim is to make award-winning films which are commercially successful and appeal to audiences across the world. Our target output of eight films every year will make Imagenation Abu Dhabi one of the world’s top producers of feature films and establish Abu Dhabi as a leading centre for content creation,” Borgerding claimed.