Nikon Middle East FZE has this month highlighted itscommitment to wireless connectivity in Digital SLR cameras, on the back of a hugely successful 2013, which has seen the company achieve a top position in the market for Middle East and Africa region.
Takashi Yoshida, Managing Director Nikon MEA, said: “Nikon has been growing steadily in region, with business doubling in the past three years. From August 2013 onwards, we have achieved No. 1 market share in value of digital cameras , which include both DSLRs and point-and-shoot cameras. We’re very proud of reaching this milestone, and look forward to keeping up the momentum in 2014.”
According to Narendra Menon, Regional Head Sales and Marketing, Nikon MEA, retailers are increasingly concentrating on the DSLR segment as an area of high growth. “The popularity of DSLRs is increasing on the back of their affordability, compact size and superior-quality pictures when compared for point-and-shoot cameras,” he explains, “In addition to the cameras, retailers also view lenses and other accessories as fast-growing sections with rising demand.”
The boom in DSLR demand has contributed to Nikon’s rapid growth, and the company is capitalizing on this interest through their Nikon School program. The school provides free classes and workshops to help people enhance their photography skills, with sessions emphasizing the advantage of capturing high-quality images and exploring one’s capability to make art out of light.