As climate change is one of the greatest challenges facing the world at large, environmental awareness is now seen as more of a moral obligation than it is a choice.
It seems fitting, as an industry that attracts the spotlight, that the entertainment sector should lead the ‘sustainable’ charge showcasing to audiences and the industry alike what is achievable with innovative technologies.
While the theatre sector may not be the largest contributor towards carbon emissions, it has, as an artistic and innovative industry the potential to bring about change through the creative insight it can offer.
In the race to be ‘clean and green’ and to push the boundaries of what is deemed achievable in a live event scenario, many businesses have decided to team-up with environmentally responsible organisations and deliver events in an unconventional, but ground breaking way.
One such pioneering group is London’s Arcola Theatre, which has launched an ambitions plan to actively reduce its carbon emissions to achieve the status as the world’s first carbon neutral theatre.
Arcola is a key driving force that is raising the bar for new technology in the entertainment industry and is showcasing what can be achieved with sustainable measures.
To further demonstrate how sustainable technology can be implemented into a live events setting, Arcola powered the Theatre Arena at this years’ Latitude Festival setting a new bench mark for music festivals.
The UAE is in a period of transition in regards to adopting these types of initiatives and while it has made a commitment to actively reduce its energy consumption, it will still have to work hard to shake off the title as the world’s highest carbon contributor per capita.
Further, in the Middle East, which is experiencing some of the world’s fastest growth rates in property development, the need for more sustainable patterns of life as a response is becoming more and more critical.
This highlights the need to rapidly bring about behavioural change in regards to new technology, venue design and installation processes.
With this in mind, there are plentiful opportunities for international companies to develop the market by working with local companies in implementing the most sustainable strategies for the environment and the industry.
Kelly Lewis is the editor of Sound & Stage Middle East.