Etisalat has announced a strategic partnership with Abu Dhabi Media which will see the UAE telco provide its eLife customers with access to a wide range of on-demand content including series, cultural programmes, documentaries and talk shows offered by Abu Dhabi Media.
This agreement establishes Etisalat's position as an integrated communication services provider as it offers Abu Dhabi Media's high quality and diversified content on various platforms such as TV, tablet, smartphone and PCs via Etisalat's eLife.
Rashed Al Abbar, Vice President, Home Services, Etisalat, said, "We are delighted to be signing this important agreement with one of the most significant media establishments in the U.A.E. and the region. Our aim is to provide our subscribers with high quality programmes in order to enrich their viewing experience."
Abdul Hadi Al Sheikh, Executive Director of Digital Media Services at Abu Dhabi Media, said, "We always strive to provide the best content to our viewers via a selection of different platforms so that programmes and shows are available anytime and anywhere.