IndiaCast has expanded the footprint of its offering, News18 India in Asia by making it available to audiences in Singapore and the Middle East.
News18 India is the international version of CNN IBN. IndiaCast has signed deals with Mio TV from SingTel in Singapore and e-Vision of Etisalat in the Middle East. In addition to News18 India, IndiaCast has also recently launched 5 ETV branded regional language channel services – ETV Marathi, ETV Bangla, ETV Telugu, ETV Gujarati and ETV Urdu on e-Vision’s platform, eLife TV.
Gaurav Gandhi, group COO – IndiaCast, said: “With our Entertainment brands now widely distributed across the world entertaining millions, we are now focusing on expanding the footprint of our news service. News 18 India is a customized product for the overseas markets with a fine balance between political news / current affairs and business /financial news. After its successful launches earlier in the UK and Australia, the channel has now launched in Singapore and in the Middle East. The timing for these launches could not have been better, given the fact that world’s eyes are on India as we go through the biggest National Elections ever. We at IndiaCast, have consistently catered to the preferences of the Indian diaspora and look forward to keeping them ‘entertained’ and ‘informed’ through content that connects them to home.”