The recently launched mena.tv initiative aims to be a medium for transparency and communication, helping to overcome some of the fragmentation of the regional industry.
The portal will ultimately provide a resource that connects professionals from the various revenue streams and disciplines within MENA TV, providing them with information that helps them to do their job better and helping the industry as a whole to grow.
Nick Grande, MD, ChannelSculptor told digitalproductionme.com that there are now over 1,000 distinct MENA TV channels. “Many base themselves in regional centres of excellence such as Egypt, UAE and Jordan, but many more operate elsewhere in the region. In truth, the force that binds the MENA TV industry is a satellite footprint. The 7W and 26E orbital positions account for over 95% of television viewership in the region,” said Grande.
Elaborating on the benefits of the imitative, Christopher O’Hearn, GM at tview told digitalproductionme.com: “One of the reasons why tview has partnered with mena.tv is because we stand for accountability and transparency – reliable, accurate audience measurement is fundamental to the economics of the TV industry and the absence of it has been a critical barrier to growth in this market. We are one of the pieces in the jigsaw puzzle and we hope that working with mena.tv will help some people see the big picture more clearly and more quickly.”